You want them to be ineffective at organising and managing time and commitment.
If they are ineffective, you can control them! You can sell them more; you can sell at a higher price; and you can outsell them (in the case of competitors).
You don't want your customer or your competitor's management or staff understanding how to make effective decisions, you want them to be easily led by the latest and loudest emergency or offer.
When I say the power of optimised personal effectiveness, I’m referring to this situation:
- Firstly, you and your teams are capable of focusing completely on what you/they are doing at any given moment, and that there is total confidence that what is being done is the most appropriate thing to done at that moment.
- And secondly, you and your teams are ready for anything, i.e. you and your teams can at an instant change direction and handle interruptions.
In contrast, deficiencies in personal effectiveness might be highlighted by one or more of the following:
- You get to the end of the day feeling exhausted and concerned that nothing important was achieved?
- Your e-mail is overflowing and you never find enough time to respond to everything?
- You can’t find the time to finish things properly?
- You never find your own space – you are subject to continual interruption?
- You struggle to let go of or stop thinking about work issues when at home and home issues when at work?
- You find yourself rushing into meetings, missing deadlines, missing key business opportunities or not having sufficient time for important family events?
In reality, if everyone fully understands the best practice in personal effectiveness, everyone makes better decisions, products move quicker, customers are happier because they get the right product or service, and after all, good completion makes us stronger, not complacent.
